Marketing via New Media

The phrase "new media" covers much more than the obvious internet/web presence. While it is essential for companies to provide information on their business to an increasingly "wired" marketplace, a web site is often not enough.

Oftentimes an effective New Media mix includes CD-ROM or DVD-ROM presentations, Powerpoint® presentations, Acrobat® content, and so forth. Sometimes these components are integrated into a web site. Sometimes not; every situation is unique.

Bill Kopp understands this. He'll work with you to develop a unified New Media program. Unless that's not what you need. Just want a web site, or maybe an electronic presentation? No problem.

The advantages of New Media are limited only by the imagination. A few examples:

• An off-line "demo" version of your website, one that you can display on a laptop at a trade show or in a meeting -- without an internet connection.
• Your complete catalog (parts, services, whatever) in easily-downloaded or -emailed PDF format)
• Self-guided PowerPoint® or Flash® presentations
• Promotional video on CD, DVD or in any of the "streaming" formats (RealVideo, Windows™ Media)

Discuss with Bill Kopp how best to integrate New Media into your marketing program.

Bill Kopp provides an array of creative services for professional, creative, businesses and corporations including web site design and maintenance; search engine optimization; marketing via new media; print-based marketing design and other marketing/public relations functions. He also provides expert marketing/PR services for musicians. Learn more or contact Bill Kopp to find out how you can avail yourself of his experience and expertise.

 

Thanks for visiting. All words and images © 1995-2010 Bill Kopp.