New Media

The phrase "new media" covers much more than the obvious internet/web presence. While it is essential for companies to provide information on their business to an increasingly "wired" marketplace, a web site is often not enough.

Oftentimes an effective New Media mix includes CD-ROM or DVD-ROM presentations, Powerpoint® presentations, Acrobat® content, and so forth. Sometimes these components are integrated into a web site. Sometimes not; every situation is unique.

I understand this. I'll work with you to develop a unified New Media program. Unless that's not what you need. Just want a web site, or maybe an electronic presentation? No problem.

The advantages of New Media are limited only by the imagination. A few examples:

An off-line "demo" version of your website, one that you can display on a laptop at a trade show or in a meeting -- without an internet connection.
Your complete catalog (parts, services, whatever) in easily-downloaded or -emailed PDF format)
Self-guided PowerPoint® or Flash® presentations
Promotional video on CD, DVD or in any of the "streaming" formats (RealVideo, Windows™ Media)

Let's discuss how best to integrate New Media into your marketing program.

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