Search Engine Optimization
Search engine optimization is not a bunch of "tricks." It's the methodical application of proven, above-board, ethical techniques and strategies to postion your site (and specific pages on your site) as relevant to keyword queries via the maor search engines.Anyone who promises you top position is not to be trusted; there are no guarantees. For very competitive industries, businesses and keywords, the only way to stay atop the search engine lists is through regular maintenance of your site's content. There are a number of rules-of-thumb that can be applied when you first design your site, but regular fine-tuning is usually necessary.
There is no "magic bullet." Google, for example, considers more than 100 different variables in determining what page comes up first (and second, and so on) in the results for a given keyword query. While experts have a good idea as to what some of these variables are, we don't know all of them. And we don't know what relative weight (importance) Google assigns to each. What we do know is that Google changes that weighting...every day. They remain a "moving target."
Why do they do that? Simple: they don't want anyone to "game" their system. If someone did, then they would enjoy unearned prominence in Google's listings. Google want to deliver the best results to its users, and keeping site owners from, essentially, cheating is part of their strategy.
All that said, Bill Kopp is skilled and experienced at legitimate, effective search engine optimization techniques.
Discuss with Bill Kopp how best to apply effective SEO methods to your online marketing program.
Bill Kopp provides an array of creative services for professional, creative, businesses and corporations including web site design and maintenance; search engine optimization; marketing via new media; print-based marketing design and other marketing/public relations functions. He also provides expert marketing/PR services for musicians. Learn more or contact Bill Kopp to find out how you can avail yourself of his experience and expertise.